テーブル例
CREATE TABLE [dbo].[tblHoge]( [ID] [int] NOT NULL, [excel_data] [varbinary](max) NOT NULL, CONSTRAINT [PK_tblHoge] PRIMARY KEY CLUSTERED ( [ID] ASC )WITH (PAD_INDEX = OFF, STATISTICS_NORECOMPUTE = OFF, IGNORE_DUP_KEY = OFF, ALLOW_ROW_LOCKS = ON, ALLOW_PAGE_LOCKS = ON) ON [PRIMARY] ) ON [PRIMARY]
Insert例
INSERT INTO tblHoge([id],[excel_data]) SELECT 1, BulkColumn as [excel_data] FROM OPENROWSET(BULK N'c:\exceltest.xlsx', SINGLE_BLOB) as excel_data
※BulkColumnはOPENROWSETで取得した値を示す
動作確認環境:SqlServer2014 Express